Description
What you’ll learn
-
Understand the varying role of a Product Manager through different types and sizes of companies
-
Decide which type of Product Manager best fits one’s goals and personality
-
Understand the Product Lifecycle and how it applies to every product
-
Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
-
Know how to identify ideas worth pursuing and dedicating resources to
-
Understand how to get at the root of customer pain points
-
Understand and communicate customer pain by type and frequency
-
Assess the core problem of a product
-
Find and compare competitors and competing products
-
Differentiate between Direct, Indirect, Substitute, and Potential competitors
-
Understand the process of Customer Development and how it relates to being a Product Manager
-
How to find potential interviewees for product interviews, user tests, and exploratory interviews
-
How to structure and run a customer interview
-
How to model interview questions correctly while avoiding bias
-
Navigate the four different types of customer interviews
-
Find potential interviewees both internally and externally
-
Write emails that will get users and potential customers to respond
-
Build user personas based on both qualitative and quantitative data
-
Understand the difference between a wireframe, a mockup, and a prototype
-
Sketch out a wireframe with just a pen and paper
-
Use Balsamiq to create wireframes at an intermediate level
-
Use a sketch system called POP for digitizing product sketches
-
Create specs for epics and user stories
-
Properly apply acceptance criteria
-
Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
-
Correctly evaluate which product metrics to track and which to ignore
-
Apply the AARRR framework to your product
-
Apply the HEART framework to your product
-
Track your metrics using a variety of software
-
Create a product and feature roadmap
-
Create a product backlog and properly prioritize features
-
Calculate team velocity and build estimations for product delivery
-
Understand the difference between Agile and Waterfall development
-
Understand the difference between two popular Agile frames: Scrum and Kanban
-
Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
-
Communicate effectively with all the stakeholders of a product
-
Communicate effectively with engineers in a way they will appreciate and understand
-
Communicate effectively with designers by focusing on the things they care about most
-
Communicate effectively with executives and higher-ups
-
Understand the role of technology in modern Startups and Fortune 500s
-
Understand the basics of “The Cloud” and Servers vs. Clients
-
Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
-
Understand the basics of APIs, what they do, what they look like, and how your team might use them
-
Understand how to obtain relevant experience to set up for a transition to Product Management
-
Build a portfolio that will assist in a hiring application
-
How to self-brand online and build a following pre-hire
-
What to look for in Product Management jobs and what to ignore
-
How to apply insider tips and tricks to getting hired as a Product Manager
-
Craft a resume that appeals to a hiring manager for Product Management placement
-
Ace the Product Manager interview
-
Excel beyond getting hired
Reviews
There are no reviews yet.